Market Validation Training Module 1

Foundations for Customer Discovery | taught by BC Innovation Council

Interested in this course? Email us at vap@newventuresbc.com

  • 4 Videos
  • 4 Multimedia
  • 11 Texts
  • 4.0 hrs

Course Curriculum

MVT Introduction
Meet the Team
Foundational Content
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Module 1 Introduction
Introduction
Your Program Roadmap
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Module 1 Worksheets
Download Module 1 Worksheets
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1.1 Your Innovation Source
00:36
Video Intro w/ Ralph Turfus
Topic Introduction
Your Innovation Source
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1.2 Customer Development
00:20
Video intro w/ Ralph Turfus
Topic Introduction
Customer Development
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1.3 Discover your Customer
00:42
Video intro w/ Ralph Turfus
Topic Introduction
Discover your Customer
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1.4 Buyer Types & Personas
00:40
Video intro w/ Ralph Turfus
Topic Introduction
Buyer Types & Personas
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Additional Reading
Recommended Readings
Glossary
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Course description

Module 1 focuses on identifying the Problem-Customer Fit, within the following topics:

  • Your Idea
  • Customer Development Model
  • Discovering your Customer
  • Buyer Type and Personas

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Instructor

BC Innovation Council
BC Innovation Council

Broken link? Need clarification on something? Get in touch: vap@newventuresbc.com.

To learn about this program with regular mentorship support, contact your regional Venture Acceleration Program.