Market Validation Training Module 3

Viability of Business Opportunity | taught by BC Innovation Council

Interested in this course? Email us at vap@newventuresbc.com

  • 4 Videos
  • 4 Multimedia
  • 8 Texts
  • 5.0 hrs

Course Curriculum

Module 3 Introduction
Introduction
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Module 3 Worksheets
Download Module 3 Worksheets
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3.1 Business Model Canvas Intro
01:01
Video Intro w/ Ralph Turfus
Topic Introduction
BMC Intro
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3.2 Positioning Statement
02:28
Video Intro w/ Ralph Turfus
Topic Introduction
Positioning Statement
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3.3 Value Proposition Statement
01:14
Video Intro with Ralph Turfus
Topic Introduction
Value Proposition
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3.4 Customer Discovery
00:56
Video Intro w/ Ralph Turfus
Topic Introduction
Customer Discovery Conversations
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Additional Readings
Additional Reading
Glossary (text)
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Course description

Module 3 focuses on validating your idea and your target market, within the following topics:

  • Business Model Canvas Intro
  • Positioning Statement
  • Value Proposition
  • Customer Discovery Conversations

This module will have you synthesize your thoughts to short statements that can be validated with actual customers. You won’t have all the answers yet, but you’ll have enough to gauge your product-market fit with your target customers.

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Instructor

BC Innovation Council
BC Innovation Council

Broken link? Need clarification on something? Get in touch: vap@newventuresbc.com.

To learn about this program with regular mentorship support, contact your regional Venture Acceleration Program.