Market Validation Training Module 3

Viability of Business Opportunity | taught by BC Innovation Council

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  • 4 Videos
  • 4 Multimedia
  • 8 Texts
  • 5.0 hrs

Course Curriculum

Module 3 Introduction
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Module 3 Worksheets
Download Module 3 Worksheets
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3.1 Business Model Canvas Intro
Video Intro w/ Ralph Turfus
Topic Introduction
BMC Intro
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3.2 Positioning Statement
Video Intro w/ Ralph Turfus
Topic Introduction
Positioning Statement
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3.3 Value Proposition Statement
Video Intro with Ralph Turfus
Topic Introduction
Value Proposition
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3.4 Customer Discovery
Video Intro w/ Ralph Turfus
Topic Introduction
Customer Discovery Conversations
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Additional Readings
Additional Reading
Glossary (text)
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Course description

Module 3 focuses on validating your idea and your target market, within the following topics:

  • Business Model Canvas Intro
  • Positioning Statement
  • Value Proposition
  • Customer Discovery Conversations

This module will have you synthesize your thoughts to short statements that can be validated with actual customers. You won’t have all the answers yet, but you’ll have enough to gauge your product-market fit with your target customers.

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BC Innovation Council
BC Innovation Council

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To learn about this program with regular mentorship support, contact your regional Venture Acceleration Program.