Market Validation Training Module 2

Problem/Customer Fit | taught by BC Innovation Council

Interested in this course? Email us at

  • 4 Videos
  • 4 Multimedia
  • 8 Texts
  • 3.0 hrs

Course Curriculum

Module 2 Introduction
Hide Content
Module 2 Worksheets
Hide Content
Additional Reading
Hide Content

Course description

Module 2 focuses on narrowing the market for your product/idea, within the following topics:

  • Value Chain
  • TALC
  • Market Type
  • Segmentation

The most important thing for you to focus on in this module is to get a very good idea of your market. You’ll use a number of techniques to confirm the Market Type, the Value Chain, and Segmentation approach that you’ll take, as well as get a good understanding of the Technology Adoption Life Cycle to determine where your customers sit along this continuum.

Read More


BC Innovation Council
BC Innovation Council

Broken link? Need clarification on something? Get in touch:

To learn about this program with regular mentorship support, contact your regional Venture Acceleration Program.