Market Validation Training Module 2

Problem/Customer Fit | taught by BC Innovation Council

Interested in this course? Email us at vap@newventuresbc.com

  • 4 Videos
  • 4 Multimedia
  • 8 Texts
  • 3.0 hrs

Course Curriculum

Module 2 Introduction
Introduction
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Module 2 Worksheets
Download Module 2 Worksheets
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2.1 Value Chain
00:52
Video Intro w/ Ralph Turfus
Topic Introduction
Value Chain
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2.2 Technology Adoption Life Cycle
00:11
Video Intro w/ Ralph Turfus
Topic Introduction
Technology Adoption Life Cycle
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2.3 Market Type
00:22
Video Intro w/ Ralph Turfus
Topic Introduction
Market Type
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2.4 Segmentation
01:03
Video Intro w/ Ralph Turfus
Topic Introduction
Segmentation
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Additional Reading
Summary of Resources
Glossary (text)
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Course description

Module 2 focuses on narrowing the market for your product/idea, within the following topics:

  • Value Chain
  • TALC
  • Market Type
  • Segmentation

The most important thing for you to focus on in this module is to get a very good idea of your market. You’ll use a number of techniques to confirm the Market Type, the Value Chain, and Segmentation approach that you’ll take, as well as get a good understanding of the Technology Adoption Life Cycle to determine where your customers sit along this continuum.

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Instructor

BC Innovation Council
BC Innovation Council

Broken link? Need clarification on something? Get in touch: vap@newventuresbc.com.

To learn about this program with regular mentorship support, contact your regional Venture Acceleration Program.