Is your product ready for market? How can you develop and test your ideas? What kind of customers should you go after? What about pricing? Welcome to Market Validation Training program.

  • 1

    INTRODUCTION

    • Course Overview & Learning Objectives

    • Your Playbook - Resources & Templates

  • 2

    EXPLORE INNOVATION: YOU & YOUR IDEA

    • Ideas, Innovation & Risk

    • Defining a Startup

    • The Founder's Job
  • 3

    GETTING STARTED WITH THE BUSINESS MODEL CANVAS

    • Why Create A Business Model

    • Deep Dive: Business Model Canvas

    • Business Model Canvas Examples
  • 4

    GET TO KNOW YOUR CUSTOMERS

    • Customer Development Model

    • Customer Discover & Validation

    • Customer Discovery Tools

    • Buyer Types & Customer Profiles
  • 5

    EXPLORING MARKETS & MARKET TYPE

    • Discover Your Market Type

    • Market Segmentation

    • Your Market Size

    • Positioning Statement

    • Competitive Analysis
  • 6

    GETTING YOUR PRODUCT TO MARKET

    • Technology Adoption Lifecycle

    • Minimum Viable Product

    • Pricing Considerations
  • 7

    NEXT STEPS

    • Goal Setting

    • Exit Survey