Course Description

Module 3 focuses on validating your idea and your target market, within the following topics:

  • Business Model Canvas Intro
  • Positioning Statement
  • Value Proposition
  • Customer Discovery Conversations

This module will have you synthesize your thoughts to short statements that can be validated with actual customers. You won’t have all the answers yet, but you’ll have enough to gauge your product-market fit with your target customers.

Course curriculum

  • 1

    Module 3 Introduction

    • Introduction
  • 2

    Module 3 Worksheets

    • Download Module 3 Worksheets
  • 3

    3.1 Business Model Canvas Intro

    • Video Intro w/ Ralph Turfus

    • Topic Introduction

    • BMC Intro

    • BMC Intro (mobile option)
  • 4

    3.2 Positioning Statement

    • Video Intro w/ Ralph Turfus

    • Topic Introduction

    • Positioning Statement

    • Positioning Statement (mobile option)
  • 5

    3.3 Value Proposition Statement

    • Video Intro with Ralph Turfus

    • Topic Introduction

    • Value Proposition

    • Value Proposition (mobile option)
  • 6

    3.4 Customer Discovery

    • Video Intro w/ Ralph Turfus

    • Topic Introduction

    • Customer Discovery Conversations

    • Customer Discovery Conversations (mobile option)
  • 7

    Additional Reasources

    • Additional Resources

    • Glossary (text)
  • 8

    Module 3 Wrap up

    • Module 3 quiz

    • Module 3 summary